Slow Fashion the New Black…?

Our high streets are unfortunately dying due to the increasingly longing of the recession with on average more than 30 shops have closed everyday between July and August 2012. The recession is set to increase but on a much slower pace the government recently announced. What is fashion the future for fashion? Some say, is there a future? Due to the amount of ever growing online retailers.

Thankfully there is light at the end of the tunnel. Us. With the airing of the Dispatches investigation, in November 2010, into the treatment, working conditions and poor pay of many overseas manufacturing companies in order for retailers to produce ‘fast fashion’. As a result of mass production the quality of the garments can get lost resulting in more items to be returned or into our landfills. This created a chain effect to the consumers making them more aware of how the fashion industry.

Due to that China is ever developing and demanding the cost of manufacturing is increasingly more expensive retailers are having to seek in different countries for example Turkey and Bangladesh. Therefore now is a perfect time to change in the way we manufacture our garments.

‘Slow fashion’ is being referred to as more than just a craze but more of a movement; to counter balance our busy lives. ‘Slow fashion’ is joining forces of ‘Eco’, ‘ethical’, and ‘green’ in one movement, originally founded by Kate Fletcher from Centre for Sustainable Fashion, it is to encourage to slow down the process and production to refine the finer details and to ensure quality is far better than quantity.

If you are inspired by this article and need to find out more details please head over to this website. It has a lot more in depth knowledge of ‘slow fashion’ and the origins of the movement.

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